What is Tik Tok and how can you grow your business on the app

Tik Tok launched a few years ago, and it is a merger of the Chinese app Douyin and Musical.ly. But only a few months after its official launch, TikTok becomes the 3rd largest social media platform after Facebook and Whatsapp.

According to a marketing news report in Dec 2021, the app has over 1.2 billion users, and as per marketing experts, it is expected that by the end of 2022, it will reach 105 billion active users on the app.

TikTok is a social media platform like Facebook, and Instagram but the concept of creating short videos was first introduced by this app. In this app, users can create, edit and upload video for up to one minute and post it. You can post any type of content that promotes your business, is entertaining, informative, or something that you want to share with the world. If you check the recently introduced feature of reels on Instagram that is similar to TikTok.

The best thing about this platform is it helps so many people to get popularity because of their talent. Many businesses and individuals get fame by uploading videos on TikTok. For businesses, there is a separate option where you can switch your profile to a business profile, and you need to select your industry from the given option at the time of signing in on the platform.

As you get a fair understanding of the TikTok app let’s discuss how you can grow or promote your business on it.

Increase your Brand Awareness with Niche

It helps in increasing your brand awareness as you upload short videos on your handle, so people who are interested in your product and services keep showing their interest, and your brand awareness increases automatically with this process. But always keep in the mind it only happens in reality if you stick to your niche then only you will be able to make a place in people’s hearts, and they feel a link with your brand. For positive branding, you should create videos that are related to the industry and give your followers a more authentic feel.


Collaborations can help to promote your product and services on Tiktok. You need to make sure to target the right influencers who are related to your niche and avoid any random influencers for promotions because that does not look genuine. For example, if you want to promote a gym-related product or something like proteins then you need to find out fitness models to promote your product and services.

Powerful Content and Continuous efforts

We all know Content is a king but there is one more thing that you need to remember you have to put continuous efforts to grow on the platform. Regular videos with quality content that are relevant to your business can help you to grow your handle on TikTok.

Check your Competitors

You should know whether your competitors are on the platform or not. If they are on TikTok and performing well then check what they are doing and try to figure out what you are missing out. By looking out at your competitors you can have a fair idea of what is working and what is not in your industry and use that in your strategy.

Pay for Ads

Paid Ads are another way to get some popularity on the platform. For this, you need to run paid ads with quality content on the platform and your targeting must be right as per your niche. You can consult with any marketing experts to get better results from paid advertisements. Always keep in mind while running ads on the platform that you should measure results and keep your eyes on analytics and do changes in the ad after analyzing the results.

Explore the platform

Explore the platform as much as you can, because there are so many new features that are introduced on the platform so you need to explore and use them as per your strategy. When you explore you get to know what is in trending on the platform and it helps you to be updated.

Join relevant Hashtag challenges

On Tiktok, if you check many Hashtags challenges are going on, you can add relevant hashtags in your video while uploading so it helps your content to go viral. Keep an eye on viral hashtags as well and prepare your content for that to be in trend. Viral hashtags and music help a lot to get good reach on TikTok.

Go Live

When you have 1000 followers then you should try to go live in a week so that your followers feel connected with you and a two-way conversation can happen. It helps you to understand your followers in a better way. You can ask questions or ask their opinions and even announce something special related to your work on your live interaction. It increases trust and engagement among your fans.

Prepare custom Marketing Strategy

Like every other social media platform, if you want to grow your business on TikTok you must need a custom marketing strategy because every platform algorithm works differently and features as well. So you need to have a specific plan of action for your TikTok handle to get growth on the platform.


To conclude, We have discussed all the important points that you should take care of while creating and promoting content on your TikTok handle. We have covered all the points from a business point of view in mind. For every business, these are some common points that we should know before creating a marketing strategy on the platform. We hope you have understood all the above points that we have mentioned in the article.

We suggest you consult a marketing team to get a more relevant audience for your videos. Every business industry is different so the strategy should also be different and according to the goal and objective. Our team at Codecas can prepare a business strategy after understanding your vision for your business. If you have any doubts regarding TikTok marketing you can ping us now, and we are happy to help you.

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